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Home Exterior
PREPARING TO SELL A HOME

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Please be sure to fill out the above Seller Questionnaire so that I can learn a bit more about you and what is important to you; so that I can better assist in helping you achieve your goals.

PREPARING TO SELL YOUR HOME

With higher mortgage rates, and moderating buyer demand, conditions in the housing market are different today than they have been in recent years. If you’re thinking of selling your house, it’s important to understand how the market has changed and what that means for you as a seller.

 

When you work with me, a local real estate expert, you can rest assured that you will get the absolute most out of your sale. I keep a pulse on the Bay Area market, and will keep you informed and in the "Know" with all of the latest market data and trends locally - and nationally. More importantly, I will know what all of this data means for you,  so that I can advise you make to decisions based on trustworthy, data-bound information.

I will also provide you with an unbiased eye when they determining a value range for your home.

I consider a variety of factors, such as the condition of your home and any upgrades you’ve made, and compare your house to recently sold homes in your area to find the best price for today’s market. These steps are instrumental to making sure your sale is set to move as quickly as possible and for the highest price.

Using a proven combination of robust proprietary marketing, and cutting edge tools, including AI-technology, social media, my relationships with clients, other agents, brokerage resources, and the Multiple Listing Service (MLS), I will ensure your home gets in front of the largest pool of potential buyers.

Selling a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. Today, there are more disclosures and mandatory regulations when selling a home than ever before, which means the number of legal documents you’ll need to juggle is growing. I can help you navigate and review these documents and avoid any costly misstep. Moreover, there’s is a lot of industry jargon involved in a real estate transaction; I speak the language. And can explain it to you in a digestible way. 

WHO YOU WORK WITH MATTERS!

“During challenging and changing market conditions, one thing that’s calming and constant is the assurance that comes from a Realtor® being in your corner through every step of the home transaction. Consumers can rely on Realtors®’ unmatched work ethic, trusted guidance and objectivity to help manage the complexities associated with the home buying and selling process.”

                     

- Leslie Rouda Smith,

2022 President of the National Association of Realtors (NAR)

THE VALUE OF YOUR AGENT TO YOU

DID YOU KNOW THAT THERE ARE OVER 70 TASKS

THAT I WILL COMPLETE FOR YOU, AS YOUR LISTING AGENT

HERE ARE SOME OF THEM........

UNDERSTANDING THE MARKET

01 Assemble and analyze the prices for comparable homes sold or on the market currently to prepare a Comparative Market Analysis.

 

02 Gather market trend data and information on neighborhoods and surrounding properties.

 

03 Attend broker tours to see other available properties on the market.

 

04 Stay connected to local buyers, sellers and other agents to maintain a constant view into what is driving the market.

 

05 Prepare a Comparative Market Analysis (CMA).

Financial Graphs

RESEARCHING YOUR PROPERTY

06 Investigate and understand the full history of the property.

 

07 Assess the current condition of the property, including with the help of experts, and discuss the potential for property improvements, remodeling, and staging.

 

08 Review all relevant details and attributes of the property, including number of bedrooms, bathrooms, square footage, acreage, etc.

 

09 Retrieve the property’s tax information from the appropriate government website.

 

10 Develop a comprehensive listing marketing strategy.

STRATEGIZE WITH YOU

11 Understand your motivation for selling the property.

 

12 Research and provide pricing strategies based on current condition versus improved condition.

 

13 Create innovative and attractive marketing materials for the property.

 

14 Advise you about potential pricing strategies reflecting the current market.

 

15 Create a communication plan with the you.

wood block homes stack of cash and graph

 

DOCUMENTATION 

16 Create and complete a listing agreement package for the you. 

 

17 Assist you with the preparation and production of other relevant buyer and seller protection forms.

 

18 Invite you to navigate through all documents together.

 

19 Review all forms in the disclosure package.

PREPARATION OF THE PROPERTY

20 Determine when the property can be accessed with the seller’s permission.

 

21 Schedule all media appointments, including but not limited to photographer, videographer, and aerial photographer.

22 Order and install “For Sale” sign and any other relevant signage.

 

23 Recommend vendors for improvements prior to listing. 

 

24 Plan listing date and input listing in MLS

 

25 Create and execute open houses, showings schedule and update MLS listing with corresponding times.

 

26 Update MLS with corresponding times and client preferences for appointments.

 

27 Maintain consistent communication with you to provide ongoing updates on progress.

 

28 Submit finalized listing documents for compliance review.

Painting the Wall

PREPARE MARKETING

 

29 Design materials that showcase the property, such as emails, brochures, social media marketing, Workplace marketing, digital white board, etc.

 

30 Create a “Just Listed” video to market on social media.

 

31 Procure materials for open houses and showings.

 

32 Market listing on social media as a “Coming Soon” or "Just Listed".

 

33 Create & conduct a reverse prospect campaign.

  

ACTIVATE & MARKET LISTING

34 Make all relevant disclosures and documents accessible.

 

35 Publish the listing to MLS and IDX as applicable, as well as to third-party sites.

 

36 Create Collections to provide comps related to the property with you in real time. 

 

37 Broadcast listing to personal and professional networks through social media marketing and email blasts.

 

38 Market the property with Compass network and other agents at Sales Meetings and via personal outreach.

 

39 Create and run digital ads to target specific buyers and markets.

 

40 Monitor any changes in the market to refine listing strategy and make needed updates (revising price, terms, etc.) accordingly.

 

41 Refine listing marketing strategy based on feedback.

 

42 Communicate progress of listing status and share key metrics.

lovely living room with fireplace

SHOWING THE PROPERTY

43 Communicate with the client to confirm the schedule and preparation.

 

44 Coordinate and host private tours and open houses.

OFFERS & NEGOTIATIONS

45 Compile, organize and communicate any received offers to you.

 

46 Share the disclosure package with buyer/buyer(s).

 

47 Advise and strategize with you on actioning offers, creating and approving any counter-offers.

 

48 Liaise between you and the buyer’s agent for any additional counter-offers, advising you along the way on strategy to most likely secure the most advantageous price and terms.

 

49 Update finalized offer package and coordinate signatures of both parties.

 

50 Notify you when terms are agreed upon.

 

51 Attach all completed documents to the compliance checklist.

 

52 Update MLS listing status.

offer to purchase real estate contract

INITIATE TRANSACTION​

53 Open Escrow as needed. Furnish executed offer package, receipt of purchase and sale contract to Title & Escrow Company.

 

54  Arrange and track buyers earnest money deposit (EMD), and send earnest money receipt.

 

55  Create and execute closing timeline and transaction review.

 

56  Stay in close contact with all relevant parties through the next steps and escrow process.

  MANAGE DISCLOSURES & CONTINGENCIES

57  Share disclosure package to all relevant parties.

 

58 Communicate earnest money, down payment and contingencies with all parties.

 

59 Coordinate and confirm inspections and appraisal.

 

60 Negotiate repairs or other issues raised by buyer with cooperating broker, if applicable.

 

61 Submit required title forms

 

62 Communicate with buyers lender, and title company to verify buyer funds are collected in full.

 

63 Complete contingency removal documents.

 

64 Counsel you regarding contractual expectations in preparation for vacating the property

FILE MANAGEMENT & PREPARING FOR CLOSE OF ESCROW

 

65 Confirm loan documents are received.

 

66 Submit forms to the broker for compliance.

 

67 Ensure the estimated settlement statement is accurate if applicable for your region.

 

68 Coordinate your signing appointment with Title and Escrow Company.

 

69 Schedule your closing appointment.

 

70 Coordinate document delivery and signing of documents.

AFTER SALE SERVICES

As your trusted real estate advisor, I extend to you my continued support. Whether you need a vendor referral, want an update on what your home is worth or talk about future place - I am always going to be here for you and your family. You can expect to hear from me, receive invites to special events and receive valuable information as well. I like to say, I'm your real estate partner for life. 

It truly brings me great satisfaction, helping my clients create wealth through real estate. I am constantly humbled, honored and just overwhelmed with gratitude for the opportunity I have to guide and serve my clients through this important life event. 

MORE VALUABLE SELLER RESOURCES:

Content by Nina Brown East Bay Realtor 
Real Estate with Nina Brown
Making Your Next Move, Your Best Move!

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