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Pricing your home to sell, is a combination of science and skill. A price that's "just right", is one that swiftly attracts a buyer, in alignment with the market and earns you the highest return.

home and stack of money


In order to sell your home for the best possible price, there are several factors to consider:

woman gardening in front of her home


In the Bay Area, the Spring is typically the hottest market to sell a home. It’s warming up, school is almost out, and families prefer to move in the summer before the new school year. The second-best season is the Fall. Summer vacations are over, families are back in a routine, and folks have the time to put into the home buying journey. Summer can also be a pretty good time to market a home in our area, often to those without the concern for school years. The winter months are often considered to be the "slower season", because those that are selling during the holidays are generally highly motivated by life events to sell.

supply and demand explanation on a chalkboard


It’s simple supply and demand. If you have more buyers than homes for sale, then houses will get multiple offers and higher sales prices than if there are lots of homes for sale and fewer buyers. Even if inventory is low in the area, some neighborhoods may have a lot of competition to sell, making it harder for you to get the price you want. The more desirable of a neighborhood and lower inventory, the higher home values rise.

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Let's set up a consultation, to discuss the next steps in detail; I will put together a comprehensive marketing and pricing plan, designed and prepared specifically for your home, that will generate results. 


Why? Because while there are always three factors to getting a home sold—location, price, and condition—only two are within your control: price and condition. Of the two, which is more significant? Price. Remember that price will correct bad condition, but condition will never overcome a bad price. 

I will provide you with a CMA (Comparative Market Analysis). This thorough report can be the most important tool in determining the listing price. We will review the CMA carefully so you understand the current market. Studying the past sales will not only help you understand the pricing strategy but give you a realistic expectation as to how much your home might appraise for when you go under contract. Remember, the listing price of a similar home is your competition, not a comparable for value. Active listings have not sold yet.

The CMA report will contain:

  • Active listings for your neighborhood with a similar home; age of construction, number of beds, baths, and square footage.

  • Sold listings are homes sold within the last three months, and all pending sales that are likely to close by the time your home is sold.

  • Off-Market or expired listings. These are properties that were taken off the market for any reason.

Content by Nina Brown East Bay Realtor 
Real Estate with Nina Brown
Making Your Next Move, Your Best Move!

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